Build Your Personal Brand to Get Recognized

Posted May 21, 2015

In today's social media-driven landscape, your personal brand can play a significant role in growing a rewarding career. A variety of social networks, like Facebook, Twitter, LinkedIn, and Google+, allow anyone to be seen, heard, and even earn subject matter expert status on a variety of topics.

Making the effort to build your own personal brand online offers you the ability to complement your educational background and work history when searching for a job. Chances are good you'll get noticed by the top companies in your area. With that in mind, let's take a look at a few strategies to help grow your personal brand.

Focus Your Brand on Your Passion

Building a professional brand means little if you fail to show passion for your work. Expressing a true passion for what you do makes marketing yourself and your brand an easier and more honest process. Potential customers, clients, and employers are probably able to see through any insincerity. In short, without passion, your brand suffers.

Develop Your Communication Skills

Considering the importance of marketing when developing a brand, your communications skills need to be top-notch – both verbal and written. In short, you need to find your "inner Peggy Olson," as copywriting skills definitely help when producing the marketing material needed to grow any brand. Authoring blog posts is also a great way to position yourself as an expert in your field, so fine-tuning your writing skills is a must.

Social Network Promotion Helps Grow Your Brand

Once you've put together some basic marketing ideas, especially a catchy tagline, you'll need to get the word out about your brand. Of course, social network promotion needs to be near the top of your list, especially on Facebook and Twitter. Create a Facebook page for your brand if you haven't already done it.

LinkedIn also offers some significant advantages for brand promotion, which makes sense considering its status as the preeminent social network for professionals. Search for any LinkedIn Groups related to your profession, as they provide opportunities for focused networking. Consider writing a few articles on LinkedIn to better position yourself as a subject-matter expert.

Once you've dipped your feet in the water by writing some articles on LinkedIn, pitch other story ideas to any magazines or websites relevant to what you do. Also consider creating your own website focused on your brand. Content Management Systems like WordPress make this a relatively easy process even if you have little to no Web development experience.

If you need any additional insight on personal brand development and how it complements your career, talk to the experts at Ambassador Personnel. As one of the top general staffing agencies in the country, we can help take your career – and personal brand – to the next level. Schedule some time with us today!